The Secret Solstice in Iceland sold the world’s most expensive festival ticket for its four-day event at the end of June.
For €827,205 (£725,847), six people flew by private chartered business jet to the festival, where they enjoyedsightseeing, high-end gastronomy, luxury accommodation and private parties with artists. They also got their own fully stocked and serviced boutique festival tent on-site, including Wi-Fi, electricity and a complimentary weather pack to enjoy the festival in complete comfort. Two other luxury packages were also on offer priced at €12,242 (£10,741) and €1,542 (£1,353), including some of the benefits from what is now referred to as the $1m ticket.
Research from Lastminute.com revealed that 47 per cent of Brits have admitted they will happily hop on a plane to Europe to attend festivals, highlighting the growing trend for people looking further afield when it comes to getting their music fix. And with fans expecting a mix of options and more personalised experiences nowadays, many promoters have been generating bigger audiences and extra revenue by offering one or more levels of VIP packages. In fact, Eventbrite estimates that VIP experiences account for 10 per cent of ticket sales and generate approximately 25 per cent of revenue, so it’s no wonder The Secret Solstice is offering its $1m ticket (and two more luxury ticket tiers) for a second year running.