VisitEngland has launched a new Awards for Excellence format to reflect innovations across England’s tourism industry as it marks 30 years of the Awards. The refreshed format embraces the impact of digital technology, the growing demand for experience-based travel, and tailoring tourism products and services that cater for international visitors.
VisitEngland chief executive, Sally Balcombe, said: “The tourism landscape in England is continuously evolving with visitors using technology to personalise the products they choose and our Awards must keep up with the aspirations of tourists.”
New categories introduced for 2019-20 include ‘Experience of the Year’, ‘International Tourism Award’ and ‘New Tourism Business Award’ as well as simplified application forms and a new application management platform.
