Farm Stay UK, the market leader in UK farm holidays, has reported a sharp increase in bookings for 2022 as Brits and visitors to the UK continue to value the space, close access to nature and independence holidays in the countryside offer.
A year-on-year comparison of traffic to the booking platform’s website in 2020 and 2021 showed a jump of 190.18% over the Christmas and New Year period, with 53,519 unique users between 25 December 2021 and 16 January 2022. Compared to the 18,468 visitors across the same date range in 2020/2021, numbers have almost tripled.
Google Analytics evaluation also showed that the number of new visitors to the website was up by 194.47%, and page views by 150.29%.
Kay Barriball, chairman of Farm Stay UK, said: “As a not-for-profit cooperative of rural properties across the UK, we’ve definitely seen an increase in people looking for short breaks in the countryside, wanting to book directly with their hosts and generally connect with food and farming.”