We talk to Susie Reid Thomas, founder of LED and floral tree specialist, Twilight TreesWHAT DO YOU DO?
We provide LED and floral trees to venues and events and have been adding glamour and elegance since 2014. Our rental service stretches Europe wide and we sell our trees worldwide.
PLEASE GIVE US A POTTED HISTORY OF THE COMPANY
It’s been an exciting journey, albeit slightly mad, from what started as a bit of a hair brain idea! I previously ran a boutique PR company in London so I had business experience and as soon as I saw the trees I knew that I had to bring them to the UK market.
We started working locally renting the trees for parties but people started noticing their affect and soon we were adorning some of London’s most prestigious venues and romantic weddings up and down the country. We have sent trees to LA, a private house in Mauritius, Jamaica and overlooking the Alps – I wish I could have gone with them! We have increased our range significantly and have just launched a new collection, ‘Trees in Green’.
DESCRIBE YOUR BRAND PROPOSITION
Beautiful, illuminating, magical, fun!HERO PRODUCTS
LED Cherry trees were our original and still are our classic tree. They are a simple yet stunning way to light up the dance floor or the entrance to a venue. The LED Maple trees are available in a natural green or a classic white and are the perfect option if you are after a leafy LED look or a more neutral palette. The LED Palm trees add another dimension to the rest of the collection and inject a little more fun. Convenience paired with wow factor has cemented the LED tree as the number one alternative to a real Christmas Tree but true to form, Twilight Trees don’t stop there.
‘Trees in Bloom’ are more economical than big displays of real flowers and stand alone as a singular decorative option or to enhance any natural floral display. The headliners of the ‘Trees in Bloom’ collection are Cherry blossom and Wisteria, and they continue to turn heads all year round. We can also uplight these trees at night to give them even more of a wow factor.
‘Trees in Green’ is the latest collection and is bold, natural, fresh and rustic all at the same time. The trees are a blank canvas and can be accessorised to fit with your own unique vision and colour scheme.
All Twilight Trees are designed to the highest quality and finish; the tree trunks for example are handcrafted from resin and then painted by hand to give a unique and lifelike quality.
ANY EXTRA SPECIAL PEOPLE?
I head up Twilight Trees but have a small, hardworking team behind me that are involved in most aspects of the business. The operations team is the jewel in our crown, delivering and collecting at clients’ convenience and setting up the trees quickly and efficiently.
I also have a very understanding husband and family! My two little boys in particular like to ‘help’ where they can and wear their branded hoodies with pride.
WHY SHOULD A CUSTOMER GET IN TOUCH?
Our client base varies hugely. We have sold trees to people that simply want a little sparkle on their roof terrace and celebrities who want a 3m Grande cherry tree adorning their kitchen! We rent to people that are looking to create a special atmosphere at their wedding with large and small budgets. We have done several events that are so secret that we have to sign our lives away.
We have also worked with quite a few retail outlets. One retailer in particular said the window was so effective in attracting customers into their shop that they sold out of their Christmas stock in a week! We also sold quite a few trees as a result and will be back again this Christmas.