Organisers of The Showman’s Show have announced that the 35th edition of the event will not go ahead as planned this October. The Showman’s Show will return to Newbury Showground in 2021.
Jeremy and Johnny Lance, co-directors of Lance Show & Publications, have issued the following statement: “As the Covid-19 pandemic continues to impact our wonderful industry we have taken the extremely difficult decision not to go ahead.
“The new guidelines do offer some hope for the industry that smaller outdoor events can begin to return. However, it is increasingly clear that any event we produce will have greatly reduced exhibitor and visitor numbers and wouldn’t offer the experience that our visitors expect or the return on investment that our highly valued exhibitors not only deserve but need after such an incredibly difficult year.
“In the meantime, we will do everything in our power to support our exhibitors and the wider industry in the coming months and will be utilising our website, newsletters and social media platforms to share news and updates. We also intend to mark the two days when the show would have been held, 21-22 October, with a host of online activity. More details will be released in due course.”