The Showman’s Show

A must attend trade show for any event professional writes Michelle Tayton.

The Showman's ShowA visit to Newbury Showground for The Showman’s Show in October has always been a must for any serious event professional. In 2021, when the industry is desperate to reconnect following the pandemic, it will be essential, so make sure 20-21 October is in your diary!

Over the last month or so we’ve seen outdoor events back in earnest and there is now a real sense that the industry is returning to some sort of normality. Of course, it’s not without its challenges; suppliers are at capacity, as the usual season is condensed into two hectic months, and event organisers are navigating new guidance. That said, there is a renewed air of optimism and that is reflected in exhibitor bookings and registrations for The Showman’s Show 2021 as plans gather pace.

Event director, Jeremy Lance, comments: “Our industry has really been through the mill, no organiser or supplier has come out of it unscathed. We know how tough it has been for everyone and we have been very sensitive to that when organising the show. However, we have to forge ahead and plan for the future and everyone I talk to is really looking forward to attending this year’s event. Not only to catch up with industry friends but it’s a milestone, a line in the sand as it were and a real sign that as an industry we’re coming out the other side.”

The Showman's ShowAlso making a welcome return is The Vision:2025 conference with the theme ‘A Journey to Net Zero’. Open to all attendees it will bring together trailblazers from the world of outdoor event sustainability to share knowledge and working practices whilst taking a look at new products and services to support organisers and suppliers tackling carbon impact. It will also feature a Dragon’s Den style competition between exhibitors with the lucky recipient taking home the accolade of the Green and Innovation Supplier Award. Previous winners include the highly successful Continest whose innovative foldable container technology is now present at events around the globe.

Co-event director, Johnny Lance, said: “We are delighted to be hosting the Vision:2025 conference again. After the enforced pandemic break for our industry, it is more important than ever that sustainability is central to the industry returning greener and tackling the climate emergency facing the planet.

“Along with the challenges that delivering events in the Covid-era presents, it’s great to see that sustainability continues to be an important focus for many event organisers and suppliers as we build back better. Exhibitors showcasing products and services with strong green credentials have been integral to the success of the show in recent years and 2021 looks set to be another great year for innovation and sustainability.”



The Showman’s Show takes place on 20-21 October at the Newbury Showground. Register free at


OAB’s Top Picks

CoverMarque Temporary Structure Hirers Pavilion

CoverMarque Temporary Structure Hirers PavilionLocation: Intersection of Avenues G & C

Hosted by specialist insurance advisor to the events industry, CoverMarque, the Temporary Structure Hirers Pavilion is a one-stop-shop of suppliers to the temporary structure industry. What’s more, attendees can enjoy a free lunch, drink from the bar and tea/coffee. There’s even a clay shooting competition!

Previously known as the CoverMarque Marquee Suppliers’ Pavilion, the name has been changed to incorporate all temporary structures including tipis, yurts, stretch, bell, sailcloth and tension tents, igloos, geodesic domes, pods and more.

2019 was a very successful year for the CoverMarque pavilion, with 30 partner exhibitors and 1,641 visitors representing 870 companies. 2021, is lining up to be just as good – see you there!


MHM Plant

MHM PlantLocation: Avenue A, Stand 133

MHM is a leading supplier of solar-hybrid-generators and lighting towers for both purchase and rehire. The company has developed its product range with emphasis on sustainability innovation including the increasing use of hybrid technology, LED lighting, solar power, clean fuel storage and emission efficient diesel engines.

MHM undertakes to pursue the use of renewables to power equipment wherever and whenever possible. All MHM products are manufactured in a purposely built facility based near Milan.


Fit Outdoor Finance

Fit Outdoor FinanceLocation: Exhibition Hall, Stand: 5

Fit Outdoor Finance says the pent-up demand for events presents a huge opportunity for anyone in the sector. Whether you need an outdoor stage set up, lighting, a marquee style canopy structure, sanitary and welfare units, or even an outdoor catering set up, they are on hand.

Accessing finance may be tough but it is by no means impossible. The team at Fit Outdoor Finance has been helping businesses with finance for over 30 years, through several recessions and the banking crash! They’ve seen every unlikely situation and helped to successfully finance many.



ThermobileLocation: Avenue B, Stand 153

Thermobile heaters are manufactured in Holland and built to a very high quality. They have a minimum efficiency of 90 per cent, which means that 90 per cent of the fuel burned goes as useful heat into the heated space and only 10 per cent via the flue. This is a very high efficiency in comparison to other heaters on the market.

The Thermobile ITA range is ideal for heating marquees and other temporary structures. It comprises small, mobile units with a 5-10m range for ducting and 15hr integral fuel tanks. The larger IMA units require a separate fuel tank and can be ducted up to 40m.



RentaDinosaurLocation: Avenue A, Stand 125

Create a buzz at your event, festival or party with Rentadinosaur’s impressive range of prehistoric monsters. Want a terrifying tyrannosaurus? A lumbering triceratops? Cute baby dinosaurs? If you’re looking for a ‘big’ headline attraction then Dexter the T-rex is 4m long and 2.5m high at full stretch, and Tiny the Triceratops is even larger…

The biggest theatrical dinosaur show in the UK now has 25 dinos for budgets big and small.

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