Green Tourism and the Meetings Industry Association (mia) have secured an exclusive five-year partnership to drive standards for sustainable business meetings and events. The partnership will help mia members secure Green Tourism’s accreditation, which has a strict three-pillar sustainability criteria.
Independent assessors will examine members’ adoption of the criteria, which will be integrated into the mia’s AIM Secure accreditation, ranging from energy, water and waste through to catering, procurement and travel, as well as awareness, communication and community involvement.
Kerrin MacPhie, chief executive of the mia, said: “We are moving into a new era of business meetings and events. Covid-19 has been a catalyst in focussing the industry on what is important, and sustainability will play a vital role in supporting the sector’s road to recovery.”