REVIEW: Farm Business Innovation Show

Europe’s leading event for diversifying landowners returned in-person to the NEC Birmingham in November, writes Chloe Jackson.

After its long-awaited return, the Farm Business Innovation Show 2021 transformed the NEC into a community of like-minded professionals who share the same passion for the rural economy.

The 2021 edition exceeded all expectations and welcomed over 14,322 key individuals, 1,000 exhibitors and 500 expert speakers, all joining forces to create the best show to date.

From industry awards, live demos and innovative suppliers showcasing a diverse range of products, the show brought the solutions to the ever-changing diversification sector and provided the tips and tricks needed to stay ahead in a competitive market.

The Farm Business Innovation Show runs directly alongside five other industry-leading shows collectively forming Europe’s largest event for rural entrepreneurs to diversify into the leisure, hospitality and tourism sector. Organiser Fortem International has confirmed the next edition of the will take place on 2-3 November 2022. Returning to the NEC Birmingham, the show will provide all the solutions you need to generate additional income from your land.


OAB’s Top Picks

Enchanted Creations


Enchanted Creations designs and constructs imaginative habitats and retreats for the staycation and luxury glamping market, from treehouse accommodation to bespoke luxury cabins and hideaways which blend in with the landscape. Part of the Leisure Design Projects Group, its turnkey, design-led approach focuses on creating an extraordinary guest experience, from feasibility to design and construction on-site.

It’s relaunched KABINA cabin is a first in the industry – sustainably constructed, thermally efficient and totally customisable.


Viva Lagoon


A carefully curated collection of furniture and accessories for commercial interior or outdoor spaces, Viva Lagoon’s web collection includes designs by Vincent Sheppard, Talenti and Gloster, and features a choice of products to meet a range of requirements and budget. Design consultation is also offered.

Check out Viva Lagoon’s project at Battersea Power Station which has been shortlisted for the 2021 SBID Award.


FFC Landscape Architects

FFC Landscape Architects

Helping you to develop the best from your site, creating a special place through landscape design, improvements and visual enhancements. Services include garden design, visual impact studies, arboricultural surveys and tree impact appraisals, pre-development landscape studies, landscape mitigation proposals, landscape management and development, historic garden conservation plans, external works plans, hard landscape design and expert witness reports.



Mudcontrol supplies durable, ecologically sound products made of 100% recycled plastic, which come with a 20 year warranty.

The slabs are heavy-duty, porous, removeable, re-usable hard-standing, designed to go straight onto the mud with minimal to no ground preparation. For pathways, parking, anywhere you have a mud problem, these are the solution.

The company also supplies 100% recycled plastic fencing and associated products with a commitment to customer service and sustainability at the forefront of its ethos.


Direct Acoustics


Direct Acoustics specialises in acoustic and thermal solutions for marquees and temporary structures in the events and film industries.

Their acoustic products control problematic bass frequencies generated from amplified music and environmental noise. This is achieved through Kader fed mass loaded acoustic linings and intelligent directional speaker systems.

The team also assists in obtaining planning and licensing permission for entertainment venues in noise sensitive locations while abiding by specific Institute of Acoustics guidelines and environmental health law.



Wildpoint is the AirBnB of camping, empowering private landowners to monetise their land and guests to discover and book stays with ease.

In 2021, Wildpoint helped hundreds of first-time hosts welcome campers onto their land, from basic wild camping to unique and quirky glamping. With Wildpoint there’s no upfront fees, no initial investment, no exclusivity or hidden costs, no registration or licences and a friendly and reliable support team who’s on your side.

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