One Industry One Voice (OIOV), the UK coalition of associations and businesses created to champion the country’s events industry during the pandemic, has been expanded and rebranded to The Power of Events (UK).
OIOV and The Power Of Events founder Rick Stainton said the newly rebranded initiative will provide a dynamic, formalised and appropriately financed structure, developed in partnership with the core sectors’ main associations and 10 of the leading university event faculties across the UK.
Stainton said the priorities were to deliver a comprehensive online communications hub alongside an industry research app and evaluation platform: “It will demonstrate the broad range of skillsets and career opportunities to attract a more diverse and inclusive talent mix, alongside an industry map clarifying the breadth and variety of these live experiences with the wide range of supply chain expertise needed to deliver them.”
He said the website would support existing trade associations and organisations by signposting to their information, resources, and campaigns, while The Power of Events will also research and communicate the social and economic impact of events across the UK.
The Power of Events consists of a taskforce made up of around 25 representatives from across the seven core event industry sectors, including BVEP (business), LIVE and NTIA (music), EIF (outdoor/festivals), and the PSA and PLASA (production). Visit for www.thepowerofevents.org more.