Fred Roche Gardens, Milton Keynes
Product supplied: 5m x 2.5m outdoor LED screen on a four week hire
From: Ellievision AV (07790 132298 / www.ellievisionav.co.uk)
Details: Ellievision AV was approached by MyMiltonKeynes, the Milton Keynes Business Improvement District (BID). The organisation had an idea and required some help. The initiative was two-fold; to get people to use the Fred Roche Gardens in the city centre, as many people didn’t even know the gardens were there, and to encourage workers to reclaim their lunch hour by getting them out of the office.
The client wanted to show Wimbledon from 11am-6pm, but needed a solution to do so. Unlike projection, which you can only use when it goes dark, outdoor LED screens can be utilised throughout the day and evening, in bright sunshine or showers – and during July there was both!
The flexibility of the outdoor LED meant it could be used as an all-day cinema screen or repurposed for sporting events, educational programmes and promotional messages. MyMiltonKeynes showed promotional videos highlighting all the other projects it was working on. These included educational TED talks that businesses could request, so the space became an extension of the office for some over the four week period. At weekends, free family films were shown, encouraging even more people to use the gardens.
Over the four week period approximately 6,000 people visited the gardens and MyMiltonKeynes’ social media reach went up massively.
Feedback: Johnny Englishby, marketing and communications manager at MyMiltonKeynes, said: “Having worked closely with both Heather and Tim from Ellievision on the MyMiltonKeynes outdoor cinema this summer, I can assure anyone considering using their services, you will not be disappointed! Pure professionalism, faultless delivery and always on hand for any request you could throw at them.”
Goodwood Estate, West Sussex
Product supplied: iCONIC 100 mobile LED screen
From: ADI (0800 592 346 / www.adi.tv)
Details: For the world-famous Goodwood Festival of Speed, ADI supplied a site-wide mobile LED solution to help engage, entertain and inform the thousands of visitors that attended. For the 2019 event this included a large, high resolution 100m mobile screen for Sky’s outdoor cinema, with ADI specifying the ideal display for the audience size and viewing distance, along with audio and technical support.
The venue is set in 12,000 acres of West Sussex countryside and plays host to some of the UK’s most prestigious live outdoor events including Goodwood Revival and Qatar Goodwood Festival.
ADI’s iCONIC range of mobile LED screens feature at outdoor cinemas and live events across the UK, providing cost-effective, yet high impact solutions that boast swift set-up times and unrivalled stability. ADI has worked on outdoor cinema projects at a variety of venues including Castle Howard, Loch Lomond, Lytham Beach, Alnwick Castle and Trafalgar Square.
Feedback: ADI has worked with Goodwood for over five years to supply large LED screens to suit particular event concepts and activations across the site. By working with ADI, Goodwood has access to the world’s largest, highest resolution fleet of mobile LED screens, in addition to ancillary services like video distribution, production, outside broadcast and branding that help deliver a seamless event.
Rufford Abbey, Nottinghamshire
Product supplied: Outdoor cinema package
From: Shine Cinema (07725 332705 / www.shinecinema.co.uk)
Details: Rufford Abbey wanted to host an outdoor cinema weekend to attract new and existing customers into the venue. It was vital the cinema experience was suitable for families of all ages with both daytime and evening screenings. The only way to achieve this was to use an LED video screen, making screenings possible in daylight.
Shine Cinema provided a complete in-house solution including LED video screen, temporary event structure, sound system, power distribution, film licensing and technical crew to ensure the smooth running of the event. With over 1,800 people at individual screenings, a large 30m2, high resolution screen and sound system capable of providing clear sound over 80m away was essential.
Shine Cinema has carefully hand-picked all its hardware solutions using its years of technical experience to ensure the quality cinema experience people have come to expect from indoor cinema theatres.
Feedback: Rufford Abbey has used Shine Cinema for the past three years to supply outdoor cinema events. Shine Cinema’s video screens are some of the best quality we have ever seen and look great even on a bright summer’s day. The team is knowledgeable and able to respond to any requests we may have right up to the last second, essential when running a live event!
