Niche Brands is a new agency offering PR and business development services for the glamping sector. Founded by Emma Warren of award-winning Dimpsey Glamping, Niche Brands offers PR, marketing, branding, website development, social media, and business development for UK glamping businesses. Emma has run Dimpsey Glamping, Somerset, for nearly three years and has used all the techniques that the Niche Brands team focuses on to develop the business.
Emma says: “Dimpsey is a successful and award-winning glampsite because I invested in the brand and used PR, marketing and social media techniques to progress it. Glamping is not an industry where businesses can afford to stand still. If people don’t know you exist, you simply won’t get the enquiries and guests coming to stay. I have really developed and honed my PR and marketing, and it’s proved to be the best investment that I made to get Dimpsey’s name out there.”
The Niche Brands team is made up of Emma, who offers glamping business development advice; Claire McGill, a PR expert with a wealth of experience in the hospitality industry and a plethora of glamping media contacts; Sally Walker, a practised SEO, social media and website developer; and Rhea Freeman, who has a skilled countryside PR focus with links to many key journalists.
Emma adds: “Niche Brands delivered a talk at the Glamping Show last year and it was evident that investing in PR and marketing was an area that many businesses were unsure about. That’s why we’re offering our PR and marketing service to the glamping industry. There are so many different types of glamping in the UK, and we think it’s time to make glamping businesses shine and showcase them as an essential part of the UK tourism industry.”