In response to the changing face of the glamping industry over the past 10 years Visit England, the national tourism board, has upgraded the criteria for accreditation and brought in benchmarking on quality and the opportunity for providers to obtain an accolade for exceptional quality.
“Quality accommodation is a critical element of the visitor experience and is integral to our national strategy which outlines our commitment to championing quality and excellent customer service in England,” said Viscountess Penelope Cobham CBE, chairman of VisitEngland.
“In the past 10 years the growth in the glamping sector has been phenomenal. We are pleased to announce our new Glamping Scheme which replaces our Alternative Accommodation Scheme. Following feedback from operators and research into the latest trends, we have updated the criteria for VisitEngland’s glamping accreditation and introduced a new Gold Award for those who offer exceptionally high quality facilities and services.”
Glampsites that wish to participate in the scheme will receive a visit from an independent, professional Quality In Tourism assessor. Glampsites that score 60% or more in the assessment will become accredited and be able to use the VisitEngland marque in promotional material. www.qualityintourism.com