A rise in domestic tourism is reviving British campsites, and as tourists choose to stay closer to home rather than booking a foreign holiday, it has delivered a boost to the glamping industry. This relatively new, much wider concept of accommodation however has become a bit of a grey area, so in a bid to raise the level of quality and shape the future of this trend, Maja Dimnik, founder and CEO of World of Glamping, has decided to introduce rules and criteria.
In association with the Slovenian Tourist Board and some of the best glamping properties in the world (including Keemala Thailand, Tree Hotel Sweden, Saruni Lodges and Garden Village Bled) World of Glamping intends to set up proper categorisation of glamping properties, to help providers position themselves better in the market, while improving transparency for users.
Glamping will be classified into three segments: scouting (simple properties, which cannot be placed in the camping or lodging segment); glamping (architecturally unique resorts in natural surroundings, with service comparable to high-level hotels) and lodging (architecturally designed resorts, with luxury, glamour, uniqueness and a high level of service, but close to nature). Within each segment, seven stars are awarded depending on what is offered and the quality of the accommodation.
They are the first to categorise glamping properties worldwide and the project will provide, among other services, marketing support, staff training, quality management and development ideas to the users.
Launched to the public at the Global Glamping Summit in Denver, USA. For more information head to www.worldofglamping.com