David Lloyd Leisure, which operates 99 clubs in the UK and a further 23 clubs across mainland Europe, is trialling plans for customers to stay overnight at glamping sites on its grounds. Bosses claim that its wide range of facilities and social events make it the perfect staycation destination and is applying for official ABTA accreditation.
Steph Holland, head of lifestyle products at David Lloyd Clubs, said: “We’re all wondering if and how we are going to get away this summer, and for many the gym is not the first place they’d look to for a holiday. But David Lloyd Clubs are so much more than a place to work out. With our pools, spas, entertainment and kids’ clubs, and a friendly community vibe, many of our members already think of us as their holiday home. So providing short breaks was a natural extension of our offering.
“We’ve got so many exciting activities planned, with our outdoor areas turning into resort retreats with family splash parties in the outdoor pool, beach inspired games and pizza making classes. The evenings will see these areas become relaxed adult zones with cocktail master classes and gin and wine tasting sessions all sound-tracked by an eclectic playlist and live-streamed music on giant screens”.