Farm Business Innovation Show

9-10 November, NEC, Birmingham,

Landowners, farmers and rural entrepreneurs will find the greatest opportunities to make more money from their land at the Farm Business Innovation show.

Farm Business Innovation Show

The event is returning to the NEC, Birmingham, on 9-10 November to continue its exponential growth alongside sister shows Country House Business Innovation and Holiday Park & Resort Innovation, all under the banner of Rural Entrepreneur Live. Visitors will be presented with diverse content, interactivity, cutting edge exhibitors, and life changing opportunities.

The Farm Business Innovation show continues to be the only farm business event that offers the guidance, inspiration, supplies and resources for diversifying out of agriculture. Last year 4,500 farmers, land owners and people with an interest in rural business attended to take advantage of the exclusive seminar and workshop schedule as well as networking opportunities and hundreds of exhibitors.

Quality speakers
When it comes to getting the business advice you need, it pays to listen and learn from those who have a track record of unique success and experience. The finest line-up of speakers working in the rural business sector and agriculture will make up the keynote schedule, and will provide you with an unsurpassable depth of knowledge and insight to help you transform your land to bring in more money.

The schedule of seminars throughout the show covers a variety of topics, including glamping, events, functions, farm shops, micro-breweries and more. The conference will also explore the latest trends in diversification that farmers and rural entrepreneurs will look towards next year.

Join the likes of Isabel Smith, who will deliver a guide to making money from the wedding industry; Ben Leeke on the pros and cons of running a festival on your land; and numerous speakers on how to incorporate glamping into your business including Tom Dixon from Canopy and Stars, Kate Morel and Tim Rees from Quality Unearthed, Mark Scott from Clear Sky Safari Tents, and Jason Thawley from Tree Tent International. There is also a huge amount of great planning, funding and business advice on offer, relevant to all sectors.

Farm Business Innovation ShowExhibitors
Farm Business Innovation 2016 will involve the industry’s most progressive and influential suppliers, who will use the show as a platform to showcase their innovative and leading products, services, concepts and equipment.

Among the 300 suppliers at the show will be the CLA – the official partner of Farm Business Innovation 2016 – who will be providing specialist advice on every aspect of landownership, from law, taxation, and environment, to planning and land use.

We’ll be there! Pop by Stand 1460 and say hello!

Make sure you capitalise on the unique opportunity to interact with the rich variety of suppliers at the show and benefit from the industry knowledge and insight they can offer, as well as the options for changing your land and creating new streams of revenue.

Give your business an even greater chance of success by boosting your digital expertise with Google and the Digital Garage. Special training sessions will help you improve your digital presence by optimising your website, social media and online video, and ensure you’re more visible than ever through expert-led sessions on search engine optimisation, local listings and search engine marketing.

For the first time, November’s show will see the Farm Business Innovation Industry Awards. Focusing on key areas in rural businesses, the awards will highlight and celebrate successes across the country. Entrants will be judged live by a panel of leading experts at the show, and will have the chance to explain their innovative product or service. There are three awards:

  • The Enterprise Award, which recognises the business that has excelled in industry, trade or innovation over the past year.

  • The Environment Award, which recognises and rewards the business whose service promotes environmental best practice through positive environmental impact or an approach that improves sustainability.

  • The Innovation Award, an accolade that celebrates the most innovative concept that has broken new ground in the sector and stands out from the competition due to factors such as design, operation and effectiveness.

Farm Business Innovation ShowBoost revenue
Having always been highly regarded for its education, creativity, trade opportunities, and dynamic atmosphere, Farm Business Innovation was officially recognised as the country’s best trade show at the 2016 Exhibition News Awards, winning the ceremony’s most competitive category, the Trade Show of the Year award.

Event director Gary Hall, says: “I am absolutely thrilled to have won this fantastic accolade. The award serves as perfect recognition for the incredible rise of the show and the service it provides to the rural and farming industry.”

So, with anticipation for the show being cranked up to new levels, Farm Business Innovation 2016 will be the most comprehensive and interactive show in its history.

Country House Business Innovation show
Running side-by-side with Farm Business Innovation is the Country House Business Innovation show, the biggest and most comprehensive event of its kind for country estate owners and entrepreneurs striving for success in one of the most exciting and competitive sectors in British business today. The show highlights the most exciting new products, services and ideas around to help start, grow or improve country park businesses.

Holiday Park & Resort Innovation
Holiday Park & Resort Innovation is a unique event for entrepreneurs looking for the inspiration, advice and resources they need to put their holiday business on the map with the brightest ideas and most innovative products and services from the industry’s most progressive companies.

Both sister events have their own seminar and conference schedules, line-ups of leading suppliers, industry awards, and shows packed with interaction, education, information and incredible trade opportunities.

Top Picks


  • Visit Tentipi to see some breathtaking, modular marquee structures – ask about the economics of hiring or buying – you can add more modules as you need them.

  • Want to add impact with lighting? Blanchere Illuminations will inspire you with some fabulous products and ideas for your outdoor spaces.

  • Trot over to Tasty Trotter Event Supplies for hog roasts and BBQ supplies.

  • For furniture, visit Commercial Furniture UK – it has a great selection of indoor and outdoor products.

  • If you are a land owner or country estate, drop into Savills for advice and consultancy on diversifying into the function venue market.


  • For glamping structures, check out Clear Sky Safari Tents, Tree Tent International (see our tree house feature on pages 40-42), Country Cabins, The Tipi Company, Wigwam Holidays, Yurts for Life, Lotus Belle Tents and many more!

  • Beautify your interiors with Boutique Camping’s glamping accessories and Green Decor’s recycled products, and your exterior spaces with Firespheres (they have to be seen to be believed). Don’t forget the more mundane elements too! Mattressman has a range of quality, cost effective products to ensure your guests get a great night’s sleep.

  • For promotion, visit Quality Unearthed, Canopy and Stars and Farm Stay UK among others. Make sure to also chat with Quality in Tourism to see how accreditation could boost your business.

  • Toilets, washrooms and site facilities? Visit CampPlus for en-suite cabins and Eco Toilets for composting solutions. Oh, and don’t forget the hot tub! Naked Flame Eco Tubs offer a sustainable, low maintenance option.


  • Chat with Tiger Tea about holding events on your land and how to make sure it runs smoothly.

  • Invite the Play Bus Company along – a soft play double decker – to draw children and parents to any event, while Rainbow Productions offers appearances from over 100 licensed children’s characters!

  • All events need insurance, and you should seek out a specialist – try Marsh & Co

Farm Business Innovation is free to attend. To book your ticket and find out about every speaker, seminar, supplier and feature visit

About Open Air Business 1380 Articles
The voice of outdoor hospitality - in print and online. If you liked this article, subscribe to the printed magazine here. We produce industry e-news between issues - please sign up here