VisitEngland in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales has launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening.
The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.
The scheme is free to join and open to all businesses across the industry. To obtain the mark businesses must complete a self-assessment through the online platform including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark for display in their premises and online.
Businesses across the UK are assessed according to their respective national guidance including the social distancing and cleanliness protocols that must be in place. In England businesses align with the UK Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy’. An ‘alert’ system ensures that businesses signed up to the standard are notified of any changes to the official guidance. A call-handling service provides support and assessors would also carry-out random spot-checks to ensure adherence.
The scheme has input from more than 40 industry bodies including UKHospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council as well as destination management organisations across the country. The self-assessment includes specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues and tour and coach operators with signposting to further industry and trade association guidance as required.
Tourism Minister Nigel Huddleston said: “I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely.
“This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”
VisitEngland’s latest weekly domestic consumer sentiment research looks at intent to take short breaks and holidays within the UK – view here.