Google searches for ‘glamping’ in the UK is currently seven times higher than it was at the end of 2020, reports Champneys. The luxury spa resort company says that its analysis shows search volume for glamping in the UK had risen 104 per cent from July 2019 to July 2020 but is currently seven times higher than it was at the end of 2020, with a steep 45 per cent increase since the last week of April.
Champneys now offers glamping in the grounds of its Tring, Forest Mere and Mottram Hall properties, from £129 per person per night for a bell tent to £333 for a ‘Junior Tenthouse’ suite. A shepherd’s hut stay at Forest Mere is £450 per night.
Alan Whiteley, CEO at Champneys, comments: “Over the last year, people across the country have developed a closer relationship with nature. This shift has driven our own desire to make the most out of our idyllic countryside setting. We are inviting guests to experience the healing and restorative powers of being grounded outdoors in nature with a unique glamping stay, while the luxury of pampering treatments await nearby in the spa.”
Commenting on the research, Kate Taylor, marketing director, said: “Although international travel is set to return and life begins to feel more ‘normal’, our analysis predicts that the impact of many lockdowns has meant that people are still interested in a calm, nature-first trip, such as glamping. The data shows a clear indication that interest in glamping is on an upward trend once again, predicting a summer of relaxation, rejuvenation and reconnecting with nature.”