Infographic on branding
Advice

Sponsorship

We talk to We Get Sponsors’ Danny Wheeler about, well, how to get sponsors!. The market for live event sponsorship – how’s it looking out there? This year is looking to be the resurgence of […]

Friends at a festival
Advice

Covid Insurance Alternative

We talk to TicketSellers’ Mo Jones about creating a community indemnity pledge, an alternative to Covid cancellation insurance. What is a community indemnity pledge? Events tend to run on very tight budgets, requiring money to […]

Festival drawing
Advice

A Better Year

Steve Heap reflects on 2021 and instils confidence for 2022. For the last two years the Association of Festival Organisers (AFO), just like the rest of the industry, has been suffering blow after blow. Should […]

Stage at an event
Advice

Back to Business?

Tom Hall asks the industry what event planning looks like as we return to the ‘old normal’. Whether initiated as a distraction from his political scandals, or because of the growing scientific consensus on Omnicron’s […]

DJ playing an event
Advice

Reinsurance Scheme Gaps

Adele Redmond looks at the details behind the Live Events Reinsurance Scheme. Industry leaders welcomed long-awaited details of the governments Live Events Reinsurance Scheme launched in September as providing “an opportunity to rebuild”, but warned […]

Crowd at an event
Advice

Grow your Audience

Christian Hill, from branding and digital agency Project Simply, shares advice on increasing your festival’s audience using innovative marketing techniques. We know your marketing budgets are stretched, and with the increasingly competitive nature of the […]

Phone with ecolibriums website
Advice

Tackling Travel

ecolibrium’s communications manager Bethan Riach details the charity’s new Travel Carbon Calculator app. ecolibrium is a charity that helps event organisers, audiences, artists and suppliers tackle the impacts of travel at events. Since 2015 it […]

Crowd at an event
Advice

Be Specific on Safety

Select the right event safety consultant, with advice from Steve Allen . Immanuel Kant once said “Experience without theory is blind, but theory without experience is mere intellectual play”. Events, as we all know, differ […]

The First Dance, one of the pilot events at Liverpool's Bramley-Moore Docks
Advice

Covid Test Event Findings

The Event Industry Forum’s Jim Winship summarises the Events Research Programme report published on 25 June. The government has published the report for Phase 1 of the Events Research Programme (ERP) which set out to […]

Also festival
Advice

Level Up Your Glamping

Tom Critchley from Caboose & Co. shares his expertise on designing the perfect event glamping zones. Having spent the last 18 months in national lockdown there will be a public clamouring to fill diaries with […]

Advice

Testing the Safety Net

How science and society came together in Liverpool for the Events Research Programme.  This blog piece was originally published by The University of Liverpool. The 28 April to 2 May represented a momentous five days […]

Covid restrictions in a restaurant
Advice

Covid and Temporary Structures

MUTA’s Joe Chalk discusses how Covid-19 has affected the temporary structure industry. MUTA is the UK’s only trade association dedicated to marquees, tents and temporary structures. With the majority of members serving the events industry, […]