Launched at the Green Events & Innovations conference at the beginning of March, A Greener Activation strives to deliver a powerful positive force aligning brands’ sustainable policies and the activations they produce at events.
A collaboration between Alive Activation and A Greener Festival, brands, agencies and producers will have access to a global network of assessors, consultants, training, guides and reports. A Greener Activation certification will also be available to help monitor an activation’s impact and advise on lightening its carbon footprint.
Results from a survey sent out to over 7,000 sponsorship professionals, event rights owners, agencies and production companies showed that the industry is ready for change. For full survey results visit www.agreeneractivation.com